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Words of the Year: How Meanings Shift Online

Explore how a word can gain popularity, change meaning, or capture a moment in culture.

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Words and Their Stories · 6:53

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Source: VOA Learning English · Words and Their Stories

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The episode looks at words selected by major dictionaries for 2024 and the conversations that helped them spread. It compares “brat,” “brain rot,” “polarization,” and “demure,” showing how a word’s meaning can depend on context, community, and changing online use.

Cultural note: This is a snapshot of language and U.S. public conversation in 2024, not a timeless ranking. “Brat” and “demure” acquired social-media meanings that differ from their older senses; “brain rot” is often used informally or jokingly. The episode also mentions election-era political language without endorsing a candidate or viewpoint.

Keep exploringA word can move from a dictionary page to a meme, a song, or a political debate. Notice which meanings stayed stable—and which ones changed with the moment.

Phrase guide · 8 expressions

Explore the expressions

Original explanations and examples, created for learners. Save a card for later or hear the phrase spoken by your browser.

Talk about words that become widely used or summarize a particular year.

word of the year

Meaning

A word or expression chosen as especially representative of a year.

Tone & use

Common in news and cultural discussion. Different organizations may choose different words using their own criteria.

Example

“The museum asked visitors to vote for a word of the year that captured their community’s mood.”

NeutralNeutral

go viral

Meaning

Spread very quickly and become widely noticed, especially online.

Tone & use

Informal and common in media. It describes rapid sharing, not necessarily approval or lasting popularity.

Example

“Her short video about repairing old books went viral over the weekend.”

NeutralInformal

catch on

Meaning

Become popular, accepted, or widely understood.

Tone & use

A common phrasal verb. It can describe a trend, an idea, or someone beginning to understand something.

Example

“The reusable cup program caught on after the café offered a small discount.”

PositiveInformal

Meaning & context

Recognize how a word’s tone or meaning can shift across communities.

brain rot

Meaning

An informal label for a feeling that one’s thinking is dulled by too much trivial or repetitive content.

Tone & use

A vivid, often humorous or critical phrase associated with online culture. It is not a medical diagnosis; avoid treating it as a literal health condition.

Example

“After scrolling short clips for an hour, I joked that I had brain rot and went outside for a walk.”

NegativeInformal / slang

brat

Meaning

Traditionally, an unruly or badly behaved child; in some 2024 pop-culture contexts, a confident, independent persona.

Tone & use

The newer positive or self-styled sense is time- and community-specific. Check context before using it to describe someone; the older meaning remains common and can sound insulting.

Example

“The article explained how a pop album helped give “brat” a different cultural meaning for a while.”

NeutralInformal / culturally specific

demure

Meaning

Traditionally, modest or reserved in manner or appearance; in a 2024 online trend, used playfully to describe a polished, deliberate style.

Tone & use

The social-media use is playful and context-dependent. In ordinary conversation the older meaning may be understood first.

Example

“She chose a demure outfit for the ceremony, then used the word jokingly in a video about getting ready for work.”

NeutralNeutral; online use is informal

Public discussion

Describe division, persuasion, and changing opinions in public life.

polarization

Meaning

A process in which opinions or groups move toward sharply opposed positions.

Tone & use

Common in news, politics, and social analysis. It is more precise than simply saying people disagree, but it does not explain why the division happened.

Example

“The report examined whether neighborhood rumors contributed to polarization between the two groups.”

NegativeFormal / news

pander to

Meaning

Try to please or gain support from a group, often by telling them what they want to hear.

Tone & use

Usually critical. It implies that the person is being insincere or changing position for approval.

Example

“The reviewer said the sequel pandered to longtime fans instead of telling a fresh story.”

NegativeNeutral / critical

Knowledge check

Try it

Choose the expression that best fits each situation.

Try it · Choose the best expression

1 of 3

A new expression spreads rapidly through social media. What phrase describes this?