LinkedInJ1
Make your LinkedIn profile clearer and easier to find
Farah Sharghi shares six ways to improve a LinkedIn profile and use the platform during a job search. The central idea is to make your experience accurate, relevant, and easy to understand. Current platform guidance adds a helpful nuance about using keywords thoughtfully and choosing visibility settings that fit your comfort level.
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Lesson’s central idea
Make your real experience easy for the right people to understand. Farah covers profile keywords, measurable examples, networking, professional presence, proofreading, and recruiter visibility. The page separates her recommendations from current platform guidance and notes where settings or outcomes depend on the situation.
Advice cards
Every distinct, useful linkedin tip from this video, with its source moment and a reality check.
6 tips · 1 category
Tip 01 · Searchable profile
Use accurate role and skill terms in a natural way
What to do
Use the job titles, tools, and skills that genuinely describe your work. Work relevant terms naturally into your headline, About, experience, and skills sections. Farah also mentions résumé upload for application settings, but LinkedIn’s menus change, so check the current settings before using that feature.
Source video example · illustrative
Farah demonstrates using job-relevant search terms in a profile and notes that recruiters may search for skills and role terms.
Why it may help
LinkedIn says a complete profile and relevant skills can improve discoverability. Recruiter search can use profile keywords and listed skills, so accurate terms may help the right matches surface.
Practical adaptation · verify your details
For a project coordinator profile, use accurate terms such as “schedule management,” “vendor coordination,” or “risk tracking” only if they reflect your actual work. Place them naturally in the sections that describe that experience.
When it may not fit
More keywords do not automatically mean more visibility. Keep terms relevant, accurate, and readable; search is personalized, and no profile guarantees recruiter views.
Independent cross-check
Farah’s suggestion to include relevant keywords can be a useful starting point. LinkedIn’s current guidance adds that profile accuracy and relevance matter more than repetition, so choose terms that genuinely reflect your skills and experience.
Tip 02 · Show your impact
Pair responsibilities with a real result
What to do
Describe what you did and what changed. Where you have reliable evidence, include scale or a result; if not, explain the deliverable, people served, or problem solved.
Source video example · illustrative
Farah illustrates the idea by changing a team-management responsibility into an example that connects leading a team with a 15% sales increase. Treat the figure as the video’s example, not a template to copy.
Why it may help
A relevant outcome gives readers more context than a duty alone and can make your contribution easier to understand.
Practical adaptation · verify your details
“Coordinated a team of [accurate size] to improve [verified outcome] by [verified amount] over [time period].” If you cannot verify a number, describe the deliverable and your role instead.
When it may not fit
Do not invent or overclaim numbers, and do not imply you alone caused a team result. Use a concrete, truthful contribution even when no metric is available.
Independent cross-check
CareerOneStop recommends emphasizing accomplishments related to the target job and making relevant qualifications easy to find. This supports clear, relevant evidence; it does not promise that quantified bullets will produce an interview.
Tip 03 · Professional networking
Build a relevant network with specific, personal outreach
What to do
Follow people and organizations connected to your field. Join useful professional communities or events when available, contribute thoughtfully, and explain why you are contacting someone instead of sending a generic request.
Source video example · illustrative
Farah describes attending events and connecting with people as ways to grow a professional network.
Why it may help
Professional connections can help you learn about roles, employers, and career paths. A specific request makes it easier for the other person to understand why you reached out.
Practical adaptation · verify your details
“Hi Jordan, I’m exploring operations roles in healthcare. I saw your work on patient scheduling and would value 15 minutes to hear what skills matter on your team. No worries if your schedule is full.” Personalize the details and make a modest request.
When it may not fit
Networking is not a promise of referrals or employment. Respect people’s time, avoid repeated unsolicited messages, and use groups or events only when they are relevant and active.
Independent cross-check
U.S. Department of Labor job-search resources recommend establishing networking contacts and setting up informational interviews; CareerOneStop suggests concise, professional outreach to relevant contacts.
Tip 04 · Online presence
Make public activity reflect how you want to work with others
What to do
Before posting or commenting, consider whether the tone and content represent you professionally. Disagreement is fine; Farah’s useful distinction is to be respectful rather than avoid every controversial topic.
Source video example · illustrative
Farah advises being mindful of how public posts may appear to recruiters while still allowing room for respectful discussion.
Why it may help
Your profile and public activity can shape how people understand your professional interests and communication style.
Practical adaptation · verify your details
Before posting about a workplace topic, check that your point is clear, respectful, and based on what you can support. Keep confidential employer or customer information out of public posts.
When it may not fit
This is not a rule to suppress personal views. Review privacy controls, but remember that settings and what others can see vary; no setting guarantees complete privacy.
Independent cross-check
CareerOneStop says social media can support networking and that some employers review candidates’ profiles. That does not mean every employer checks every profile, or that any disagreement is disqualifying.
Tip 05 · Profile quality
Proofread the profile before asking it to represent you
What to do
Check spelling, grammar, dates, and links in your headline, About section, and experience. A writing tool can help spot errors, but review every suggested change yourself.
Source video example · illustrative
Farah recommends reviewing the profile carefully and discusses how errors can affect a professional impression.
Why it may help
Careful editing improves readability and reduces avoidable distractions from the experience you want people to notice.
Practical adaptation · verify your details
Read the profile once for accuracy and once for readability. Check that dates and links work, then ask a trusted person to review it if helpful.
When it may not fit
One typo does not define your ability or guarantee rejection. Do not paste private, employer-confidential, or personal information into a tool unless you understand its data handling.
Independent cross-check
Farah shares her professional observation that hiring managers may notice errors. The video does not establish how often this affects decisions; proofreading is sensible quality control, not a guaranteed hiring factor.
Tip 06 · Recruiter contact
Choose job-search visibility and contact settings deliberately
What to do
If you want recruiter outreach, review LinkedIn’s current job-seeking preferences and choose which roles and locations fit. Decide whether your Open to Work status should be visible to recruiters only or to all members; keep your contact path current.
Source video example · illustrative
Farah walks through making job-search interest visible to recruiters and keeping profile contact information available.
Why it may help
LinkedIn says shared job preferences can help recruiters find people seeking suitable opportunities, and you can control the intended audience for that signal.
Practical adaptation · verify your details
Review LinkedIn’s current Open to Work audience and job preferences. If you are employed, weigh the potential discovery benefit against your own privacy comfort before choosing a visibility setting.
When it may not fit
Recruiters-only visibility is not a privacy guarantee: LinkedIn says it cannot guarantee complete privacy. Farah’s 2024 walkthrough may not match today’s interface, so use the current settings and choose what you are comfortable sharing.
Independent cross-check
The current LinkedIn Help page confirms visibility choices and job preferences; it also warns that it cannot guarantee privacy from a current employer or related company.